Privacy Policy

Last updated: September 09, 2025

PROSPER ENTITY, L.L.C. (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit BestSelfDirected.com, use our services, or communicate with us (including by SMS).

1) Information We Collect

• Contact & Account Data: name, email, phone number, mailing address, employer/role, and preferences.
• Communications: messages, call/SMS records (including opt-in/opt-out status), and support requests.
• Device & Usage: IP address, browser, pages viewed, referral URLs, and interactions (via cookies or similar tech).
• Transaction & Engagement: forms completed, webinar registrations, downloads, appointments, and billing metadata (processed by PCI-compliant providers).

2) How We Use Information

• To operate the site, deliver downloads/webinars, and provide customer support.
• To send transactional notices (e.g., confirmations, reminders, compliance alerts).
• With your consent, to send educational content and marketing about self-directed retirement strategies.
• To secure, debug, and improve our services; to comply with legal/regulatory requirements.

3) SMS/Text Messaging Disclosures

If you choose to provide your mobile number and opt in to receive texts from us, you agree to receive recurring messages related to our services (e.g., reminders, updates, educational content, and occasional offers). Message frequency varies. Message & data rates may apply. For help, reply HELP or contact [email protected]. To stop receiving messages, reply STOP at any time. Carriers are not liable for delayed or undelivered messages.

A2P/10DLC required privacy language:
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services (e.g., customer service) is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties (excluding aggregators and providers of the text message services).

4) Cookies & Similar Technologies

We use cookies and similar tools for essential site functions, analytics, and to remember your preferences. You can control cookies through your browser settings. Some features may not work without cookies.

5) How We Share Information

• Service Providers/Processors: trusted vendors that help us operate (hosting, CRM, email/SMS delivery, analytics, scheduling, payments). They are bound by contractual confidentiality and data-use limits.
• Legal/Compliance: to comply with law, enforce terms, protect rights, security, or safety.
• Business Transfers: in a merger, acquisition, or asset sale, subject to this Policy’s protections.

We do not sell personal information and, as stated above, we do not share mobile information for marketing/promotional purposes. Opt-in data and consent for SMS are not shared with third parties other than aggregators or providers who enable messaging.

6) Data Security

We employ administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

7) Data Retention

We retain information only as long as needed for the purposes above, to comply with legal obligations (including recordkeeping), resolve disputes, and enforce agreements.

8) Your Privacy Choices & Rights

• Opt-Out of Marketing: unsubscribe links in emails; reply STOP to texts.
• Access/Update/Delete: request a copy, correction, or deletion of your data at [email protected].
• California (CCPA/CPRA): you may request disclosures, deletion, or to limit use of sensitive data. We do not “sell” or “share” personal information as defined by CPRA, nor use it for cross-context behavioral advertising.
• EEA/UK: where GDPR applies, our legal bases include consent, contract performance, legitimate interests (e.g., site security, basic analytics), and legal obligations. You may have rights to access, rectify, erase, restrict/oppose processing, and data portability; you also have the right to lodge a complaint with your local supervisory authority.

9) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them.

10) International Transfers

If you access the site from outside the United States, your information may be processed in the U.S. or other countries with different data-protection laws.

11) Third-Party Links

Our site may link to third-party sites or services we don’t control. Their practices are governed by their own privacy policies.

12) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest revision. Material changes will be posted on this page.

13) Contact Us

Questions or privacy requests:
PROSPER ENTITY, L.L.C.
3200 Clubhouse Dr., Suite 125, Lehi, UT 84043
801-889-1340 · [email protected]